What the error means
Gratuitous capitalisation is prohibited. A title written entirely in capitals is disapproved even when everything else about the product is correct.
Why Google rejects it
Capitalised titles read as advertising rather than description, and they render badly in Shopping results.
How to fix it
- Use sentence case or title case.
- Keep genuine acronyms and brand names capitalised — those are fine.
- Check imported catalogues especially; bulk imports from suppliers often arrive fully capitalised.
Find out if this is happening to you
Shipwork flags titles that are entirely capitals, ignoring short titles and genuine acronyms so it does not cry wolf. Free, no account, no signup — paste your store address.
Check my storeGo deeper: Merchant Center requirements, in plain words
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