What the error means
Titles have a hard limit of 150 characters. Longer titles are truncated or rejected.
Why Google rejects it
The limit exists because only the first part of a title is shown in most placements. Everything after it is wasted, and overlong titles often signal keyword stuffing.
How to fix it
- Put the identifying information first: brand, product, key attribute.
- Move descriptive detail into the description where it belongs.
- Watch automatically generated titles that concatenate every variant option — they overrun the limit quietly.
Find out if this is happening to you
Shipwork reports the exact character count for every title that is over, so you know how much to cut. Free, no account, no signup — paste your store address.
Check my storeGo deeper: Merchant Center requirements, in plain words
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