What the error means
Google prohibits promotional wording in the title attribute. Titles containing SALE, FREE SHIPPING, best price, buy now, a percentage off, or repeated exclamation marks are disapproved.
Why Google rejects it
Titles are meant to identify the product, not advertise the offer. Promotional text also goes stale, so Google treats it as unreliable.
How to fix it
- Strip promotional wording from the title and put the offer in a promotion or a sale price instead.
- Keep the title to brand, product, and the attributes that identify it — colour, size, material.
- Remove repeated exclamation marks and shouting capitals, which are separately prohibited.
Find out if this is happening to you
Shipwork scans every title in your public catalogue for the prohibited patterns and tells you which products carry them. Free, no account, no signup — paste your store address.
Check my storeGo deeper: Merchant Center requirements, in plain words
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